Find out exactly where your marketing is leaking in five minutes.
Fifteen questions. A real score across Foundation, Flow, and Fuel. A personal email back from our founder, not a templated sequence.
Free. No download wall. No sales pitch baked in. Just clarity.
Find out exactly where your marketing is leaking in five minutes.
Fifteen questions. A real score across Foundation, Flow, and Fuel. A personal email back from our founder, not a templated sequence.
Free. No download wall. No sales pitch baked in. Just clarity.
We’ve been working with global brands since 2013
The Digital Growth Scorecard maps the whole picture.
Fifteen questions. Five minutes. Three numbers back — one for each part of your marketing engine.
You'll see where you're strong, where you're leaking, and where one focused move would have the biggest impact.
Foundation
Brand, website, SEO, the systems quietly holding everything together. The base that the rest stands on.
Flow
Content, paid media, social, design. The rhythm of how you show up and stay in front of your market.
Fuel
Analytics, tracking, conversion rate. The feedback loop that turns activity into compounding growth.
Then our founder reads it. Personally.
This is where most scorecards end — an automated PDF and a five-email drip into your inbox. Ours doesn't.
Calum Maxwell, the founder of Optimise Online, reads your results himself and writes back.
A personal email. Not a template. He'll reference your specific scores, point out the one or two things that stood out, and tell you honestly whether we're the right fit — or whether you'd be better served by something else.
That's the low-ratio, high-attention model in a single touchpoint. Fewer clients. More attention. Better work.
CLARITY
Why bother taking it?
Even if we never speak again after the email, you walk away with three things:
A founder's read on your business.
Calum personally reviews your results — a perspective from more than a decade inside this work, not a junior strategist running a checklist.
An honest fit check.
Calum will tell you straight whether we're the right team for the job, or whether you'd be better served elsewhere.
The one move that matters most.
You'll know which single change would shift the number most, instead of guessing where to put next quarter's budget.
A Monday-morning next step.
Whether that's a call with us or something you can action yourself, you leave with a clear thing to do, not another framework to think about.
A real score, not a vibe.
See exactly where you stand across Foundation, Flow, and Fuel, with a number against each.
No funnel, no download wall.
Five minutes in, a real answer out. No drip sequence. No PDF gate. No pressure either way.
Five minutes. Fifteen questions. A real answer back.
Built and personally read by Calum Maxwell, founder of Optimise Online.
FAQs
Common Questions Answered: Explore our FAQs for quick solutions and insights into our products/services.
Five minutes. Fifteen multiple-choice questions. No account to create, no upload, no homework.
A direct reply from Calum referencing your specific scores. Covering key challenges and opportunities. He'll point out the one or two patterns that stood out, name the area likely costing you most, and the next step.
No. No drip emails, no SDR follow-up, no nurture flow. If you want to keep talking, you reply to Calum. If you don't, you won't hear from us again unless you reach back out. You may opt in to news and updates via the tickbox.
That's when the exercise pays off most. Low scores tell you exactly where the leak is — and the fix is usually clearer and cheaper than business owners expect.
Established businesses with a website and some marketing activity already in motion. The scorecard will run for anyone, but Calum's reply is most useful when there's something real to measure.